How to Plan a Career Coaching Business

How to Plan and Start a Career Coaching Business

Learn the skills and strategies needed to start a successful career coaching business from the experts. This course covers all aspects of setting up, launching, and growing your own practice.

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Course curriculum

1. Welcome
2. About Course Author
3. Prerequisite
4. Our Approach to Learning
5. The Path to Future Success™
6. About How to Plan and Start a Career Coaching Business Course
7. Activity—Goals and Program Survey
1. Before You Start Your Coaching Business
2. Qualities and Skills of a Business Owner
3. Passion
4. Commitment and Persistence
5. Hard Work, Self-Discipline, and Dedication
6. Growth Mindset
1. Act Like a Successful Person
2. 1. Delegation
3. 2. Thought Leadership
4. 3. Communication Skills
5. 4. Proactivity
6. 5. Financial Literacy
7. 6. Leadership
8. 7. Emotional Intelligence
9. 8. Sales Skills
10. 9. Customer Service
11. 10. Digital Marketing
12. 11. Self-Awareness of Blind Spots
13. Activity—Rate Your Qualities and Skills as a Successful Business Owner
1. Know Your Why
2. Activity—Watch a Video
3. Activity—Describe Your Why: Find Your Story
4. Your Business Vision
1. Business Success Is Like an Iceberg—The Illusion of Success
2. People Do Not See on the Success Iceberg—Sacrifice
3. Eight Sacrifices Business People Make for Their Success
4. Activity—Identify Your Personal Sacrifice
5. People Do Not See on the Success Iceberg—Disappointment
6. People Do Not See on the Success Iceberg—Rejection
7. Activity—Address Challenges and Hardships of Success
8. Managing Stress
9. Activity—How Stressed are You?
10. Activity—Assess Your Stress Symptoms
11. Activity—Are You Ready to Start a Business?
1. Planning Your Business
2. 1. Need for Your Career Coaching Service in Your Area
3. Advice from the Australian Government
4. Activity—Research the Need for Your Business
5. 2. Assess Your Finances
6. 3. Business Structure
7. 4. Choose a Business Name
8. Activity—Name Your Business
9. 5. Register Your Business Name
10. 6. Register Your Business
11. 7. Design a Business Logo
12. 8. Clarify Your Target Customers or Clients
13. Research Demographics
14. Understand Your Customer
15. Identify Goals, Values, and Fears of Your Customer
16. Understand the Customer’s Decision-Making Buying Process
17. Write the Customer Research
18. Activity—Identify Your Customer Avatar
19. 9. Know Your Competitors
20. Activity—Research Your Competitors
21. Now-Where-How Model
22. Activity—State Where You are Now in Relation to the Business
23. Activity—State Where You Want to be in the Future in Relation to the Business
1. Write a Business Plan
2. Activity—Before Starting Your Business Plan
3. Activity—Download a Business Plan Template
4. Write a Business Plan
5. Activity—View a Video: How to Write a Business Plan
6. Business Plan Format
7. Executive Summary of Your Business
8. Business Profile—Company Description
9. Vision, Mission, Goals, and Direction of Your Business
10. Activity—Values, Mission, Goals and Direction of Your Business
11. Market Analysis
12. PESTEL Analysis—optional
13. Activity—Identify the PESTEL Factors that Can Impact your Business (optional)
14. Organization and Management
15. Activity—Organization and Management
16. Build Your Support Team
17. Services Your Business Will Offer
18. SWOT Analysis
19. Activity—Watch a Video: SWOT Analysis
20. Activity—Write a SWOT Analysis
21. Unique Selling Proposition (USP)
22. Activity—Research Examples of Unique Selling Propositions (USPs)
23. Risk Analysis
24. Activity—Conduct a Risk Assessment or Risk Identification of Your Business with Risk Management Strategies
25. Insurance Policies
26. Marketing and Sales Plan
27. Activity—Watch Videos: The 7Ps of Marketing
28. Activity—Devise the 7Ps of Your Business
29. Strategy and Implementation
30. Activity—What Sales Activity Can You Undertake for Your Business?
31. Develop a Powerful Message
32. How to Write a Value Proposition
33. Activity—Write a Value Proposition for Your Business
34. Business Plan Review
1. Brand Your Business
2. Company Website
3. Social Media in Business
4. Benefits of Social Media
5. Disadvantages of Social Media
6. Activity—Identify Social Media Strategies for Your Business
7. Email Marketing
8. Search Engine Optimization (SEO) for your Website
9. Offline Marketing Strategies
10. Create a Marketing Plan
11. Activity—Write Your Marketing Plan
12. Financial Projections
13. Evaluate Your Decision—Is There a Demand for Your Business?
14. Appendix
15. Activity—Write Your Business Plan
1. How to Start a Coaching Business
2. Define Your Mission and Coaching Philosophy
3. Activity—Write Your Coaching Philosophy
4. Your Certification to Highlight Your Expertise
5. Activity—Recognizing Your Certification
6. Provide Social Proof of Your Expertise
7. Activity—What Social Proof Can You Provide of Your Expertise?
8. Productize Your Knowledge
9. Your Coaching Rate
10. Activity—Research Your Coaching Rate
11. Activity—Action for Your Career Coaching Practice: Putting it All Together
12. Create an Action Plan
13. Activity—Create a One Page Action Plan
1. Launching Your Business
2. Will My Business Have a Soft or Hard Launch?
3. Set Yourself Up to Accept Payments
4. Your Finances
5. Recordkeeping
6. Activity—Set Up and Manage Your Business Records
7. Streamline Your Business
8. Automate Your Business
9. Activity—Select Areas to Automate Your Business
10. Hire and Manage Employees
11. Decide on the Type of Employee
12. Decide on the Employment Type
13. Assess Employment Impacts and Costs
14. Activity—Familiarize the Hiring Employees’ Checklist
15. Build Your Professional Relationships
16. How to Build Relationships with People
17. Activity―Develop Your Relationships
18. Customer Service
19. Benefits of Good Customer Service
20. Activity—Reflections on Customer Service
1. 1. Work on Your Business, Not Just in Your Business
2. Activity—Strategic Questions
3. 2. Block Out Time for Strategic Thinking
4. 3. Increase Customer Retention
5. 4. Continuous Improvement
6. Activity—Identify Activities for Customer Retention
7. Five Crucial Aspects of an Improvement Plan
8. 5. Participate in Networking Events
9. 6. Partner with Businesses
10. Activity—Question: With Whom Can Your Business Partner?
11. 7. Market Penetration
12. 8. Market Development—Extend to New Markets
13. Activity—Question: How Can Your Business Extend to New Markets?
14. 9. Product Development
15. 10. Diversification
16. Activity—Question: Can Your Business Diversify?
17. 11. Produce a YouTube Clip or Host a Webinar
18. 12. Upload Content Marketing
19. Activity—View a Video Clip
20. Activity—View an Example of Content Marketing
21. 13. Publish a Blog on LinkedIn
22. 14. Offer to Guest Blog
23. 15. Create a Podcast
24. 16. Optimize Your Content for Search Engines
25. 17. Start a Referral Program
26. 18. Create Social Media Presence to Engage With Your Customers
27. 19. Pay-Per-Click Advertising
28. 20. Social Media Advertising
29. 21. Remarketing Campaigns
30. 22. Give Away a Product or Contest
31. 23. Tell Your Brand Story
32. 24. Interactive Content Marketing
33. 25. Optimize Your Email Signature
34. 26. Establish a Members-Only Section of Your Website
35. 27. Offer Early Access to Your Products or Services
36. 28. Professional Development
37. Activity—Identify Your Growth Strategies: Putting it Together
1. Your Business Exit
2. Succession Planning
3. Selling Your Business
4. Closing Your Business
5. Activity—Reflect on Your Business Exit Strategy
6. Activity—Review Your Future Vision
1. Conclusion
2. Activity—Write Your Action Plan
3. Do You Need a Career Coach?
4. The Next Step Is...
5. Program Survey and Feedback

About this course

$599.00
194 lessons
0 hours of video content

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Career Coaching and Training

How to Plan and Start a Career Coaching Business

Course curriculum

Welcome

Stage 1—Before You Start Your Business

Act Like a Successful Person

Your Destination

Business Success

Stage 2—Planning your Business

Business Plan

Business Branding and Marketing

Coaching Business

Stage 3—Launching Your Coaching Business

Stage 4—Growing Your Business

Business Exit

Conclusion

About this course

Discover your potential, starting today